Market research - should you try the US market?

Four pages that answer the questions first-time US exporters actually ask. Before you spend money. Before you commit. Just the honest answers.

Who this section is for

You're a Chinese factory. You're considering the US market. You want to know:

• Is the US market worth pursuing for my product?
• What does it actually cost to enter?
• What mistakes do other Chinese factories make?
• How do I start?

This section answers those questions. The rest of this site covers the what we do - these four pages are the should you.

The four sub-pages

Why the US discount & liquidation channel

What the channel is. Who's in it. Why a Chinese factory should care. The honest numbers, with sources.

What US-market entry actually costs

Setup costs, per-sale costs, operational costs. Real numbers, not "varies." Three cost scenarios - minimal, standard, active.

Common mistakes Chinese factories make in the US

Ten specific, named mistakes. Each with consequences and what to do instead.

How to start - a 30-day plan for first-time US exporters

Day-by-day plan. Specific deliverables by day 30. With the discovery call, what to expect, and the four common early outcomes.

Who this section is NOT for

• Brands (DTC, Amazon, Shopify), not factories. We work mainly with factories.
• Established US-market exporters with steady volume. You don't need market research - you need sales channels. See Network.
• Factories with B-grade inventory looking to clear it. You don't need market research either. See Catalog.

What we don't do in this section

• We don't pitch our services. Service details are in Services.
• We don't fabricate market size numbers. Every figure cited has a source - usually the buyer's own annual report.
• We don't promise outcomes. A discovery call is the next step, and one of its outcomes may be "the US isn't right for your factory."

How this section is structured

Each sub-page is short, specific, and honest. No filler. No "varies" language. No aspirational projections.

If a sub-page doesn't answer your question, email us. We'll either answer directly or update the page if it's a common question.

Next step

Pick the sub-page that matches your current question. If you don't know which, start with How to start - it walks you through what's relevant for each factory situation.