Show attendance coordination

Which US, EU, or Middle East shows are worth attending. Sometimes we walk the floors with you. Sometimes we introduce you to specific buyers at the show.

What's included

• Show recommendation (which shows, based on your product)
• Pre-show preparation (sample prep, booth design advice, materials)
• Buyer introductions before the show (when we have a match)
• Floor walking with you at the show (some shows)
• Post-show follow-up coordination
• Show cost negotiation (booth space, travel)

What's NOT included

• Trade show booth fees (paid to the show)
• Travel, lodging, meals (paid by you)
• Marketing materials design (we refer)
• Translation services on the floor (we help arrange)
• Booth construction (you or the show's official contractor)

Pricing

Three pricing tiers:

Tier 1: Recommendation only

• Show list ranked for your product
• Notes on which buyer desks walk which shows
• Cost: $300-500 (flat)
• Good if you just need the research

Tier 2: Recommendation + pre-show prep

• Everything in Tier 1
• Pre-show buyer intro coordination (2-5 intros based on our network)
• Sample prep checklist
• Booth design review (if you have a booth)
• Cost: $1,500-3,000 per show

Tier 3: Full coordination (with on-site presence)

• Everything in Tier 2
• We walk the floor with you for 1-2 days
• We make real-time introductions
• We document all conversations for follow-up
• Cost: $3,000-6,000 per show + travel expenses

Which shows (recommendation)

US discount-channel shows (Tier 1 priority)

• ASD Market Week (Las Vegas, March + August) - the highest-density discount-channel show
• Inspired Home Show / IHA (Chicago, March) - housewares
• Tupelo Furniture Market (Tupelo MS, February + August) - closeout furniture
• Hardlines Supplier Event (Las Vegas, March) - hardware
• High Point Market (High Point NC, April + October) - home furnishings

EU shows (if expanding to EU)

• Ambiente (Frankfurt, January/February)
• Heimtextil (Frankfurt, January)
• BAU Munich (Munich, biennial January)
• Salone del Mobile (Milan, April)

China shows (where factories exhibit)

• Canton Fair (Guangzhou, Spring + Fall)
• CIFF Guangzhou (March)
• East China Fair / ECF (Shanghai, March)

See the full list: /shows/

When this service isn't a fit

• You're not ready to exhibit. Attending as a visitor is cheaper and useful for research. Most first-time exporters should attend as visitors before exhibiting.
• Your product is highly niche. Some shows won't have the right buyers. We can tell you which shows to skip.
• You're testing the US market. A trade show is expensive ($5,000-15,000 minimum all-in). Use the discovery call first.

What we need from you

• Product category and target buyer
• Budget for the show
• Whether you want to exhibit (booth) or just attend (visitor)
• Country of origin (some shows restrict overseas exhibitors; we tell you which)

How show attendance works (typical)

Pre-show (8-12 weeks before)

• Confirm show selection
• Book travel and lodging
• Pre-show buyer outreach (Tier 2+)
• Prepare samples and marketing materials
• Confirm shipping logistics

During the show (3-5 days)

• Walk the floor (Tier 3: with us)
• Attend buyer meetings (Tier 2+: pre-scheduled)
• Network with other exhibitors
• Document contacts and conversations

Post-show (1-4 weeks after)

• Send follow-up emails to all contacts
• Send samples to interested buyers (Tier 2+)
• Update CRM with conversation notes
• Discuss next steps with us

What success looks like

A show attendance is successful when:

• You had 10-30+ meaningful buyer conversations
• You collected 5-15 qualified leads
• You sent 10+ post-show samples or quotes
• You have 2-3 follow-up calls or meetings scheduled

Realistic outcome: 1-3 of those leads become first orders within 6-9 months.

Most factories don't get a sale at the show itself. The show is for relationship building, not closing.

Common mistakes we avoid

Bringing too much product

A small, curated sample set is better than a packed container. Buyers want to see quality, not quantity.

Not following up

The biggest mistake: meet buyers, then don't follow up within 2 weeks. By then, they've forgotten you.

We build the follow-up into the show plan.

Choosing the wrong show

Some factories go to High Point when they should go to ASD. The wrong show wastes the entire investment.

We help you pick the right show for your category.

Why we recommend ASD Market Week for first-time exporters

If you've never exhibited at a US show before, ASD is the right first show for most factories:

• High buyer density (more discount buyers per square foot than any other US show)
• International sourcing pavilions (less intimidating for first-time overseas exhibitors)
• Two editions per year (March + August)
• Affordable booth space relative to High Point or Las Vegas Market

Most first-time US exporters should attend ASD as a visitor before exhibiting. After 1-2 visits, exhibit.

Next step

If you're considering show attendance: - Email us with your product category and which region you want to enter - We send a recommended show list (Tier 1) within 2 business days