Buyer introductions

We introduce your factory to specific US buyers in our network. They become your direct customer relationship. We step back after the intro.

What's included

• Buyer identification from our network (matches based on category, volume, channel)
• One-page introduction document prepared for each buyer
• Forwarded intro email with appropriate context
• Coordination if buyer wants samples or more info
• Logging of buyer response (interested / passed / not now)

What's NOT included

• Ongoing sales follow-up after the intro (use sales outsourcing for that)
• Pricing negotiation (we don't take a margin)
• Sample shipping (you cover)
• Trade show introductions (use show coordination for that)
• Buyer list access (we don't share our contact list)

Pricing

Flat fee per introduction

• $300-500 per introduction, non-refundable
• We tell you upfront whether we think the intro is high-probability or low-probability

Commission (alternative)

• No upfront fee
• 5-10% of net sales that close within 12 months of the intro
• Only applies to sales where we made the introduction

Most factories start with flat fee for clarity, then switch to commission once they're confident in our network.

What "introduction" means

We forward a one-page document to the buyer. The document has:

• Your factory name and primary contact
• Product categories you make
• Why we're introducing you (the buyer's needs we know about that match what you make)
• Sample availability or photo link

We don't send pricing. Pricing comes from you directly, after the buyer responds.

When this service isn't a fit

• You want a US sales team. Use sales outsourcing.
• You want a buyer list. We don't share lists.
• You want to be introduced to TJX / Ross / Dollar Tree corporate. Those companies don't accept cold vendor intros. We introduce to their existing vendors, agents, and consolidators.

What we need from you

• 2-page factory profile (from Market research)
• Photos of product
• 1-2 minute self-introduction in English (or 简, we translate)
• Any specific buyers you've identified you want to meet

Typical outcomes

For every 10 introductions:

• 3-5 buyers respond (interested or "not right now")
• 1-2 buyers request samples
• 0-1 buyers place a first order within 6-12 months

These rates vary by category, fit, and your responsiveness after the intro. Faster response = higher conversion.

Common mistakes we avoid

Intro to the wrong buyer

Some factories want intros to TJX, Dollar Tree, Home Depot corporate. Those don't work. We tell you which intros are worth trying and which aren't.

No follow-up after the intro

The buyer's interest drops 50% within 2 weeks of first contact. If you don't respond quickly, you lose the deal.

We track buyer response times and nudge you if you fall behind.

Quoting too high or too low

A factory that quotes 30% above market gets passed. A factory that quotes 30% below market sets up a bad relationship.

We give you market benchmarks before the intro so your first quote is in the right range.

What success looks like

A buyer introduction is successful when:

• The buyer responded (interested or "not now")
• You sent a sample or quote within 2 weeks
• The buyer evaluated and either ordered or passed
• If passed, you understand why (and we adjust the next intro)

Success rate of 10-20% (1-2 orders out of 10 intros) is realistic over 12 months.

What happens if the buyer passes

Buyers pass for many reasons:

• Wrong category fit. We learn and adjust future intros.
• Wrong timing. Their sourcing calendar doesn't match. We try again in 6 months.
• Wrong volume. Their MOQ is bigger than your capacity. We find a smaller buyer.
• Wrong pricing. Your quote is out of range. We adjust.
• Pre-existing relationship. They already have a vendor for your category.

If the buyer passes for a reason we didn't anticipate, we discuss with you and decide whether to keep trying that buyer or move on.

When commission is the right choice

Use commission when:

• You have working capital to invest in inventory (the cost of fulfilling the first order)
• You want the lowest upfront cost
• You trust us to identify the right buyers

Use flat fee when:

• You want to budget a specific cost
• You're not sure you'll convert (and don't want to commit to commission)
• You want to test 5-10 introductions before committing long-term

Next step

If you're considering this service: - Email us with the factory profile - We review and identify 3-5 potential introductions - We discuss and confirm which to send - We send the intros within 2 weeks of confirmation