US trademark registration

File your brand name with the USPTO. The brand name gets registered. Without this, US customs can seize your branded goods at the port of entry.

What's included

• Initial trademark search (existing marks in your class)
• Filing preparation (proper classification, specimen of use)
• USPTO filing fee (1-3 classes depending on your product)
• Prosecution through USPTO (responding to office actions)
• Final registration certificate

What's NOT included

• International trademark protection (we refer for that)
• Trademark litigation or opposition proceedings
• Trademark monitoring after registration
• Renewal (registration is valid 10 years; renewal is a separate service)

Pricing

• Single mark, single class: $700-900 (legal fees) + $250 USPTO filing fee
• Single mark, three classes: $1,200-1,500 (legal fees) + $750 USPTO filing fees
• Multiple marks (e.g., English + Chinese name): Discount on the second mark ($600-800)

USPTO fees are set by the US government and not negotiable. Legal fees vary by complexity of the search and prosecution.

Timeline

You can use the "TM" symbol next to your brand from the day you file. The "®" symbol is reserved for fully-registered marks (after issuance).

What we need from you

• Brand name(s) to register
• Product categories you make (we classify)
• Specimen of use (a photo of the brand on product or packaging)
• Owner information (your factory or your holding company)

If you have multiple brands, we file each separately.

Common mistakes we avoid

Filing in the wrong class

Trademark registrations are class-specific. Class 25 is clothing; Class 21 is housewares; Class 20 is furniture. Wrong class = no protection for your product.

We do a class search before filing.

Filing only one class when product spans multiple

A furniture manufacturer might need Class 20 (furniture) AND Class 24 (textiles, if they make upholstered furniture) AND Class 27 (rugs, if applicable). Filing only one class leaves gaps.

We map all relevant classes based on your product mix.

Filing without a specimen of use

USPTO requires proof you're using the mark in commerce (a photo of the mark on product or packaging). Without this, the filing is rejected.

We collect specimens before filing.

Trying to register a Chinese brand directly

Chinese characters in a US trademark registration are possible but require specific search and examination protocols. We work with attorneys who handle both Latin and non-Latin marks.

When you don't need this service

• Your product is unbranded (generic, no logo). You can ship unbranded product without a US trademark.
• You're only shipping to non-US markets. Trademark is per-country.
• You already have an active US trademark registration in the correct class.

If any of these apply, skip this service.

What you get back

• USPTO filing receipt (confirmation of filing date)
• Office action responses (if any)
• Final registration certificate
• Status updates at each stage

We email you at every stage. You don't need to monitor the USPTO system yourself.

After registration

The registration is valid for 10 years. Between years 5-6, you'll need to file a Section 8 declaration of continued use (we can do this as a separate service).

You may also want to monitor for infringing marks (we don't include this in the base service; available separately).

Next step

If you're considering this service: - Email us with the brand name(s) you want to register - We do an initial search (1-2 business days) - We quote specific pricing for your situation